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Marketing: An Introduction, 10th Edition

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Get to Know Us. A practical marketing-management approach provides in-depth, marketing an introduction armstrong pdf download examples and stories that engage students with basic marketing concepts and bring the marketing journey to life.

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Marketing An Introduction By Armstrong And Kotler

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Contour by Getty Images. We examine five core customer and marketplace concepts: As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text.

Armstrong & Kotler, Marketing: An Introduction | Pearson

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